I don’t post much on here about climate change. It’s sort of a non-issue for me to write about. I’m of the belief that we are royally fucking up our planet in a multitude of ways and even IF (and that’s a big IF) there is contradictory science out there about human impact on the environment it is by and large a moot point. Humans have no right to simply ignore our impact on the planet and we have no right to continue our polluting ways of the past when there are very clear and easy ways to change our behavior for the better RIGHT NOW. I found the picture below on one of the many blogs I read and wanted to re-post it here for you to look at. Bottled water is such an easy commodity. Lets look for a minute at it from a business perspective. My company sells bottled water. You can buy a case of 24 bottles for $5.50 or you can buy an individual bottle for $1.29 each at the checkout. I have 2 profit options. If I sell a case of it, I make a couple dollars in profit (I’m being non-specific because I don’t need to be specific to make the point). I take that same case and break it into 24 individual bottles and sell them out of a cooler at the register. I’ve amplified my profit over 10 times! Now, rather than making $2.00 on a case, I’m making over $25.00 in profit selling them individually. This is BIG business folks. I pay next to nothing for a case of water and turn around and sell it to non-thinking consumers for a huge profit. So my point is this, BUSINESS drives the bottled water industry. If people were not willing to pay for bottled water, we wouldn’t sell it. It’s as simple as that. Keeping that in mind, I like my business but I also like my planet. How about re-filling your bottle with tap water the next time you get thirsty. I bought a case of bottled water in May this year and I’m still using and re-using the bottles. I’ve not purchased a bottle of water since… I don’t have to since I can get it out of the tap FOR FREE!
